Our Story
At Velit Vitam we believe in the adventure. We have a passion for the outdoors and are committed to delivering products that help you explore, relax and enjoy your time out there..
We want to bring the great outdoors and adventure to you! We want you to get out there and explore, drive, fly, paddle and play! Whether it's a hike through a gorgeous hidden valley, or a drive along winding cliff roads overlooking clouds - Our goal is to help you find and do amazing things. And have fun while doing them.
Velit Vitam was founded on the idea that we should be able to enjoy simple things, like driving along in a rented car or wearing an outfit we love, without having to compromise our principles or look less than backpacker chic. Don't be afraid of looking cool - wear clothes that go the distance and take you places of adventure.
Our mission is to bring people outdoors and connect them with nature. We believe that nothing beats a true wilderness experience, a feeling of being close to Mother Nature and of being alone in a vast and breathtaking natural environment. We go on our adventure gear to make this possible for everybody, regardless of age or gender.